The brief was to craft a platform for wine curation that aligned with our client’s personal take on wine; funky, unconventional, and considered. Our challenge was to shake up the experience of buying wine online and give people something new, an experience that felt as good as dropping by your local bottleshop on a Saturday afternoon on your way to meet your mates for a couple of cheeky ones.

The brand mark needed to visually communicate the textural flowing nature of the wax and the wine. And the tone needed to communicate the premium connotations of “top”. By introducing key phrases like top times, top winemakers, and top drops to develop brand differentiation.

The website focuses on wine characteristics to create a robust filtering system focused on providing an experience similar to going to your favourite bar. Each filter works to educate the customer about the textural flavours of the wine and provides an element of whimsy to their purchase with characteristics like smashable, guzzle, effervescent, and lime cordial. We top it off by introducing 3-dimensional bottles that emulate the feeling of picking up and spinning a bottle in your hand like you were back in your local bottle shop.