We worked with the legends from Church to create an online home for their skate wares. Right from the start, we knew this online experience had to be inherently simple to use but feature experimental experiences that hint at a nostalgic reminder of youth. Such as the anti-gravity landing page where you can throw the graphics around and hidden cheat codes that allow you to do a barrel roll or a kickflip with the website. We introduced a static background across the site to give it constant movement and be reminiscent of old VHS without being on the nose.

Users can listen to music playlists curated by Church as easily as flicking through records at the shops. Or they can watch skate videos on the custom Church TV.

The core functions of the website like searching for your favourite hoodie and adding it to your cart or finding the contact information are simple and seamless interactions.